B2B Sales Integration Partnership
- Partners do all the marketing
- Often white-labeled as partner’s product
- Large, sophisticated partners with internal development team
- Setup takes longer, often months
- Monthly billing and potentially higher revenue share vs affiliates
- Most appropriate for partners that have/need a native screening app
B2C Affiliate Partnership
- Partners can monetize their traffic/membership
- Signup quickly through Commission Junction
- Site setup same day
- Pay 25% revenue share
- Most appropriate for partners that have an attractive audience, but aren’t in the screening business
